Presenting SEO Ranking Factors – What will make me top? Or more precisely “What are the factors that establish my position in the natural listings for a specific key phrase and precisely what is their relative importance?” Wow! These are the questions which everybody involved in Search engine optimization, from clients to agencies, needs and wants to know. So let’s work through some answers.
Unfortunately, the amount of individuals who can definitively answer these questions by concisely explaining the hundreds of factors, and exactly how they work with one another, is strictly limited to the engineers who work for the major search engines.
However, through combining the knowledge in the authors, the review team and disclosure from the search engines and expert commentators, we have now compiled a thorough list of the most basic factors which determine position within the listings.
What determines ranking position inside the natural listings?
The position or ranking inside the natural listings for the key phrase is dependent on searching engine’s ranking algorithm.
For that search query entered into the major search engines, the algorithm uses rules or heuristics to identify probably the most relevant pages, based on the page’s text content along with its context (which can be indicated by links from other pages and sites).
Each online search engine features a different set of algorithms created by engineers who attempt to make the best relevance for the users.
However, the ranking of natural listings has evolved being a science within the last ten years, based upon an even longer background of document indexing and retrieval history. As with all sciences, there are fundamental principles which apply. So to deliver relevance search engine listings tend to use common internet search engine ranking factors.
Enough using the science: get with the ranking factors…
We are going to soon enough. But before we all do here’s a word to the wise: understanding probably the most common ranking factors is straightforward. Keyword: ‘straightforward’.
Over the past couple of years many bedroom cowboys and unethical agencies have raked in fees by pretending that SEO is all about wearing a black hat, doing the search voodoo, etc. However, there is no requirement for any smoke or mirrors. If your agency refuses to disclose its methods to you then our advice is usually to move ahead. Immediately!
Regardless of the mystique perpetuated about SEO it truly isn’t terribly difficult to grasp the concepts. The issue lies in managing your keywords and optimization within the long term. Not in comprehending the ranking factors.
Who within my organization needs to know relating to this stuff?
It is crucial to your technology team / agencies to comprehend these ranking factors. It is additionally imperative that all content owners / authors / stakeholders know the way good quality content can improve search rankings. Authors have to know which key phrases to utilize, or you won’t possess a joined up strategy.
Applying simple ‘house style’ rules can help generate visits from qualified visitors. In fact let’s coin a phrase: ‘house strategy’. You need to establish a ‘house strategy guide’ to your authors and editors.
Therefore I can ditch my SEO agency, right?
It all depends, is definitely the honest answer. You might have the capacity to, yet it is more likely that this guide will inform your search strategy, with you making the calls. However you will still need somebody to handle it (either in-house or outsourced). Ultimately this guide to browse marketing is about increasing ROI and maximising rankings, not about saving costs.
There remains a great requirement for solid, ethical SEO agencies. Management and optimization is surely an ongoing task. The greater your company / market / website, the bigger that task will probably be. High volume search-terms and intense competition implies that applying specific optimization techniques must rank well. Ethical SEO agencies can aid you with this.
The holy grail of SEO is to acquire a high, stable and long-term presence on the top from the SERPs for phrases which may have both high volume and which convert well.
Agencies can also help by putting the brakes on your own enthusiasm, as over-optimization is really a leading reason behind internet search engine penalties. Equally, after looking at this guide, you should be able to determine whether your existing raadsj has ended-egging the SEO cake, or feeding you unsound advice.
Keep in mind that search engines like google also employ ranking penalties for websites / pages. They employ filters within their algorithms that penalize websites for internet search engine spamming (such as over-optimization of a phrase or non-natural links off their sites ).