If you’re ready to start ranking on YouTube, then you should begin with this video or I am now going to take you step-by-step through exactly how to choose the video topics which will help your videos rank on YouTube, then you see in the long run I’m planning to show you a bunch of different internet resources that will help you select topics for videos without you being forced to put excessive effort into figuring out yourself. If you’re new here I’m Stefan folder, and Video Production NYC teach you how you can make videos, that’s really awesome just hit subscribe and whatever. Here’s what you need to actually realize about YouTube, it’s an internet search engine meaning if I am looking for a specific topic, I’ll probably Google it, or YouTube it. And this means that if I’m searching for something specific, and you have a video on that topic and I find your video and you can become the trusted resource on this topic and I have a whole video about why it’s really important to have a YouTube channel in 2020 and you also can check that out here.
The reality is that if you’re already posting videos online, you know how important it really is to actually rank, otherwise no one is likely to find your videos. It’s not like social media where it’s just easy to share. It’s really about having people discover your videos when they’re trying to find them so there are a few ways in which you can choose topics that will enable you to rank online.
First is to find out what your competition are doing, and copy them. Now I don’t mean copy them isn’t word for word. I mean, evaluate which videos they have got which are performing well and create videos on that topic, but with your personal spin. So, how do you do this. Well, initially you have to know what niche you’re in, so let’s just take me for instance, I’m in video creation, I already know my competitors and I know what their channels are therefore I’m going to look now at many of them and see what topics are performing really well on their channels and that’ll give me ideas of the things kind of video topics I should be creating one of the channels that I follow that provides extensive great content is called Primal Video, you can simply click their channel.
And when you get to videos, and also you search by most favored and you’ll see here which you know a lot of his videos have spanning a million views. Now what’s really important to realize is that not all video topics are created equal, he has this video that was, you know, got one million as well as a half views from three years ago about using kyna master that is a app that you can edit videos on but what’s really intriguing to me is that this video he made eight months ago has over a million views, his channel has 323,000 subscribers but this video has more than a million views which suggests it’s a topic that’s searched a lot, and this video is better video editing app for Android, 2000 YouTube and I know that folks are trying to find video editing apps that they can use on the Android, and that’s a topic that potentially I really could produce a video on because it’s being searched a whole lot so that’s a good example, looking at what the competition are doing finding a topic that their videos are becoming lots of views on and creating a video on that topic but creating your very own spin.
Yet another way to create video topics which will enable you to rank online, is have a well performing blog posts or written text that’s doing well on your own website and turn that in to a video because again you know that individuals already are looking for it and it’s something that drives traffic to your web page so why not just create that in a video form, somebody who can this really well is Neil Patel, he’s a big digital marketer and he does a lot of SEO and a lot of his videos are actually just repurpose blog posts if you’re making a video on the topic that’s already performing well in a written post and odds are, it’ll do well online, when you accomplish that topic and video form. The third kind of video topic that you can choose that may help you rank on YouTube is actually to choose something which is a trending topic or something that is that’s likely to be big in the future. So a good example of this can be I recently worked with a client who’s in the cloud space there had been a really big change coming at one of the programs that everyone use therefore i suggested which they actually develop a video on that topic, you’ll notice that they actually ranked number 2, right under Microsoft itself since they came out right when it was happening, they arrived with a video over a trend that’s really big in the business that they’re in and even even though you and that i have never been aware of it. A lot of people are looking for it because now it’s a real big topic so like making a video which they knew would be searched for a lot and choosing a trending topic, they were actually in a position to rank high number two on YouTube, which can be crazy, and they also just have also like a few hundred subscribers along with their YouTube channel wasn’t even being utilized that usually so again you don’t need to have a lot of subscribers or even plenty of views, they have 113 views but that’s like 10 times what they were getting on their own other videos because people are very searching for this topic, your fourth way to generate topics that are going to assist you to rank on YouTube is actually by getting super specific on the broad topic. Lots of times people will select a really broad general topic to create a video on. I’ll provide you with an example, in the business which i work in a great deal of times men and women will produce a video on how to write a video script, that’s a very, really big topic.
Therefore instead of developing a video on Video Production Company Near Me, I made the decision to completely really get specific and created a video concerning how to write a video script to get a social networking video now YouTube’s always trying to find new videos and they’re always looking making it even more specific and much more niche, therefore i created a video over a broad topic but managed to make it super specific to one sort of video If you look in the incognito window to determine if you rank, simply because you can’t look on regular YouTube, and you’ll see here that crafting a video script, I actually rank on the first page nobody was writing about how to write a video script for any social media marketing video, for those who have a really, really big topic as opposed to building a video on the whole topic pick a really one small specific part and that may help you rank, so you’re probably wondering how are you supposed to create these topics, how are you supposed to determine, you know, even how to start. So I’m going to offer you really good tools you can use in order to achieve this.
The very first is a YouTube search bar itself, all you need to do is start typing in words you know so, just how to, and will also provide you with a number of types of what folks are in reality looking for so obviously how you can save a life the best way to disappear completely, that’s a relevant if I wish to make a move with video just how to video edit how you can video download how to video upload they are all things which can be being searched online, which I know that when I’m developing a video that folks are looking for, they’re more inclined to discover it so all you want do is in fact utilize the YouTube search bar to assist you evaluate which kind of videos you should be creative. The second tool I would suggest is actually a paid tool, but it’s really really inexpensive and it’s just about the most powerful tools on the market and that’s called keywords everywhere.
So I have a subscription it’s 10 bucks for I think 100,000 searches, it’s a Google Chrome extension so I’ll include a hyperlink to it in the description below, but when you get your edits, you can actually search for anything that you want and it will tell you all the times that individuals hunt for it, how many what keywords are related so for instance I would like to conduct a video about budgeting to get a video so how to budget for a video and it’s likely to let me know all the information I have to know regarding how many searches it is from so nobody is trying to find this per month so maybe that’s not such a great keyword but it does produce a list of related keywords so video production costs video production price list film budget template people also hunt for online for video production, it is a really great means for me to learn what topics people are searching for and evaluate which kind of topics I should be creating videos on the second tool which you can use to assist you figure out what video topics you ought to be creating videos on is actually a free plugin called TubeBuddy I’ll include again a web link to that particular inside the description below. But all you want do is download it connect your YouTube channel with it and after that it features a really great something called keyword Explorer.
Now this should help you look up what individuals are searching for what sort of topics you need to be creating, how to write a video script. So you’ll see here that it lets you know it’s not really a great keyword because there are tons of videos existing on this topic right there’s 18 million videos so probably you’re not likely to rank however they do give you a lot of options that you can select from to look at those keywords so creating a video script for any corporate video that’s definitely something you could produce a video on that even has a better score, and it shows you that there’s 176 million search engine rankings which means that you will find 176 million videos about this topic again you can use this as a way to just kind of go down the rabbit hole of getting a topic, the better specific and the more niche you receive the greater. So those are the big resources I might use to help you evaluate which kind of video topics you should come up with and how to discover which ones will actually help you rank.
So there you may have four different ways that you simply can develop video topics which will actually rank on YouTube. Now you have your video topics and you’re ready to help make your videos. The next step you need to learn is how to actually upload them to make sure they rank, and that’s what next week’s video is about. So, if you want to get notified once the video comes out since the subscribe and notification buttons and I’ll see you here next week where I’ll give you each of the secrets you will need so that you will can rank online.
So you want to create a promo video for the business because everybody loves watching videos, however you don’t have time or plan for it. Great. And it is a video for you personally today I’m gonna walk you through how to make a very impactful promo video to your business with simply your phone, along with a little planning, I’m Steven Felder, and if you’re an entrepreneur or business proprietor who would like to master this whole video thing without wasting a lot of time or money then this is actually the channel to suit your needs, hit subscribe because each week I bring you another valuable video that will help you do just that. Here’s one thing that I’ve noticed about promo videos, people are willing to spend a lot of cash to them but the majority of them are performing it wrong.
Here’s what you shouldn’t do with your promo video, you shouldn’t waste time telling me how great you happen to be. You shouldn’t spend your time telling me how great your products or services is. And you shouldn’t spend at any time attempting to convince me to purchase your product or buy your service. Just what exactly should you be investing in your promo video, so you can find four main stuff that we’re likely to be covering in this video that are really going that will help you produce the most impactful promo video for your business.
The 4 things we’re planning to cover are the content from the video, the best way to actually film and create your video, what kind of music or voiceover you should have inside your video and how to edit your video. The first thing that you need to be focusing on when you’re planning your promo video is the content, and I’m going to tell you exactly which kind of content you must have inside your video and if you don’t have this one type of content then there’s virtually no point in creating your video whatsoever. Your promo video must trigger within your audience and emotional response here’s one thing humans don’t make buying decisions based off of rational facts, we believe that somebody’s going to choose our service or product because it’s the very best, or we do the most effective work or it’s the best, and has the most benefit. The reality is that humans can even make buying decisions based off of emotional triggers, and after that we go back and justify our decision with some bit more rational thinking but at the conclusion of the day in the event you can’t trigger an emotional response inside your audience. Not only can they not remember your promo video but they’re not planning to end up turning into paying customers or clients.
The second thing I want to talk about is how to shoot footage for your promo video, so it can be really boring to just sit and tune in to somebody talk, kind of like this, however, you can spice things up with the help of something called B roll, B roll is literally any secondary shots that you will get that footage of whatever it is that you’re describing you’re talking about that isn’t somebody sitting and talking in the camera. For instance, basically if i was referring to how I make my coffee in the morning, I wouldn’t just sit here and inform you I would personally film footage of me actually making my coffee each day and drinking it and this could be just something to include a little bit more visual excitement for the video instead of just me sitting and speaking to you. So, anything that you’re going to talk about within your promo video or whatever story you’re going to tell, make sure that you intend on getting really good simple B roll to make the video more exciting, I recommend actually planning your shots beforehand, and in case you write yourself a summary of different shots that might be helpful for you to have when you’re editing, it will have the process a great deal smoother.
The reason it’s essential to change up your shots, is that people lose interest watching exactly the same thing. So make sure that you test out different angles or, you know, different times of day which you show people’s faces. All of these things are likely to get individuals to stick around longer and watch a video for prolonged and ultimately create an even stronger emotional connection with your audience. If you want some easy methods to create the footage which you feel along with your phone look just a little bit more professional in the event you don’t have the budget to use somebody to do that and check out this video where I walk you through my professional strategies for making your videos look awesome directly from your phone.
The 3rd thing that’s really important to possess in your promo video rocks ! music. Now I know that a lot of people don’t watch videos with sound on social networking however, if you’re putting this video on your own website or perhaps a YouTube channel, men and women will watch the sound, and it’s crucial that the sound really increases the feeling of the entire video, so I’ve contained in the description below a lot of different resources where you can find free music but when you search free no copyright music online, you’ll find a lot of channels that offer this, Personally, i use art list I oh I purchase a subscription for the whole year and I can download as many songs as they wish to have lots of different varieties of music, and that works well with me because I make a lot of videos but if it is just gonna be a 1 time thing then audio jungle is a really great option because you can buy it like one song for $5 and then use it inside your video. So again, there’s free versions, where you don’t need to worry about copyright however, you don’t have as much choices there isn’t as many types and it’s harder to search for, and you hold the ones where you can purchase and spend just a little bit of income but rest assured that your video won’t allow you to get know kicked off with YouTube or Facebook for not licensing, so make sure that whatever music you choose, you’re not just taking a famous Britney Spears song and putting it onto your video because Facebook and YouTube will shut you down.
Don’t use copyrighted music, as well as music, you know you could have Video Production Company NYC so you don’t necessarily must film yourself talking, you might record your voice telling the tale or reading the script, put bureau on top of this like we just talked about which means you have footage that supports visually what you’re saying. And that’s also really impactful combining the visuals as well as the audio it can generate a very strong emotional response inside your audience and also the fourth thing you need in order to create an impactful promo video is great editing.
Now you don’t need to be a skilled or trained editor in order to edit your video. In reality, there are lots of free resources nowadays where you can do this on your computer alone. If you’re thinking about editing rggnvq video by yourself, and also you really just desire to kind of then add simple text and images and maybe chop up some of the footage so that it flows nicely, then you definitely should check out this video where I walk you through how to edit your videos using a free platform online.
Okay, so there you may have it, we’ve covered the 4 things you need in order to generate an impactful promo video and you will have all of the resources at your disposal. To get going, can’t wait to view everything you come up with, and I’ll see you next week.